I’ve had a real Victor Mildrew day today ranting to myself and my accountant about VAT. I’m planning to make the book buyable (is that a word?) in the next week or so at a discounted rate for earlybirds. Being VAT registered, we have to charge VAT if we sell to customers within EU, but not if outside. So this means we’ll have to have TWO prices on the sales page. I feel like going against convention and making the price with VAT the more prominent, and a smaller message next to it stating that non EU customers will pay the lower price without VAT. I wonder if other Internet Marketers would cringe at such an idea.
Writing continues. Current wordcount approx. 7,000.