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	<title>Podcasting Unleashed &#187; e-commerce</title>
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		<title>The joy of VAT</title>
		<link>http://podcastingunleashedthebook.com/2009/09/21/the-joy-of-vat/</link>
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		<pubDate>Mon, 21 Sep 2009 20:30:40 +0000</pubDate>
		<dc:creator>andy</dc:creator>
				<category><![CDATA[e-commerce]]></category>

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		<description><![CDATA[I&#8217;ve had a real Victor Mildrew day today ranting to myself and my accountant about VAT. I&#8217;m planning to make the book buyable (is that a word?) in the next week or so at a discounted rate for earlybirds. Being VAT registered, we have to charge VAT if we sell to customers within EU, but [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve had a real Victor Mildrew day today ranting to myself and my accountant about VAT. I&#8217;m planning to make the book buyable (is that a word?) in the next week or so at a discounted rate for earlybirds. Being VAT registered, we have to charge VAT if we sell to customers within EU, but not if outside. So this means we&#8217;ll have to have TWO prices on the sales page. I feel like going against convention and making the price with VAT the more prominent, and a smaller message next to it stating that non EU customers will pay the lower price without VAT. I wonder if other Internet Marketers would cringe at such an idea.</p>
<p>Writing continues. Current wordcount approx. 7,000.</p>
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